Last updated: 16 October 2026
This Privacy Policy explains what information WorldToEnd ("we", "us") collects when you visit worldtoend.com/, how we use it, and the choices you have.
Who we are
WorldToEnd is an independent website about what scientists, philosophers, religious scholars and other thinkers say about how and when the world could end. You can contact us at hello@worldtoend.com.
Information we collect
- Comments. If you leave a comment, we collect the name, email address and comment you enter, plus your IP address and browser details to help detect spam. Your email address is never published.
- Emails you send us. If you contact us, we keep your message and email address so we can reply.
- Usage data. Like most websites, our hosting provider records basic technical data such as IP address, browser type and pages visited, to keep the site secure and working. If we use analytics tools such as Google Analytics, they collect similar data about how visitors use the site.
- Cookies. Cookies are small files stored in your browser. WordPress may set cookies when you comment or log in, and analytics, video and advertising services may set their own.
Embedded videos and content from other websites
Our articles include videos from YouTube and TED. Embedded content behaves exactly as if you had visited the other website. These services may collect data about you, use cookies and track your interaction with the video. Please read the Google (YouTube) Privacy Policy and the TED Privacy Policy.
Advertising
If we display advertising, for example through Google AdSense, third-party vendors including Google may use cookies to show ads based on your previous visits to this and other websites. You can opt out of personalised advertising at Google Ads Settings.
How we use information
We use information to run and secure the website, reply to messages, moderate comments, understand which articles are useful, and improve the site. We do not sell your personal information.
How long we keep it
Comments and their details are kept until the comment is deleted. Emails are kept for as long as needed to deal with your message. Analytics data is kept according to the settings of the analytics provider.
Your rights
You can ask us to show you the personal data we hold about you, correct it, or delete it, by emailing hello@worldtoend.com. Depending on where you live, you may have additional rights under local data protection law.
Children
This website is not directed at children under 13, and we do not knowingly collect their personal information.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.